Best Social Media Software and Tools on the Cheap

Social media automation tools – Why bother?

There are a ton of Social Media automation tools out there but the problem with them, at least for me as a ‘small-time’ marketer, is that most of them are chasing the Corporate Dollar and are priced accordingly.

If that’s what you want, great, do a Google Search. Me? I want free and Low-Cost ways to both to repurpose my content across multiple platforms and create Backlinks to my ‘money site’/ Tools like:


IFTTT stands for IF This Then That.

It’s a platform that lets you create automations called applets that connect different services with a command.

For example, take the applet: Save Your Instagram Photos to Dropbox.

It would use the command: If you post a photograph on Instagram, Then save a copy to Dropbox.

If you head over to All Services, you can see the full listing of services (applications, networks, features, tools, etc.) that IFTTT connects to.

There are all kinds of weird and wonderful connections available. But here are three applets that can save you time on social media:

If you can’t find the applet you need, then you can always create your own as Kristi Hines explains here.

IFTTT also has a business platform, which enables business owners to connect their apps with other brands on IFTTT.

IFTTT business

Standout automation features:

  • Provides hundreds of pre-made, time-saving applets
  • Allows you to create your own applets
  • Connects your business app to existing brands


  • IFTTT is FREE to use.



Zapier works in a similar way to IFTTT, and has mind-blowing potential.

You can start workflows from any app by picking a trigger that sets your Zap in motion and then completes the action automatically, while you focus on more important work.

For example, you could have a Zap like this:

  • TRIGGER: When I get a new email in Gmail.
  • ACTION: Copy the attachment from Gmail to Dropbox.
  • ACTION: Alert me in Slack about the new Dropbox file.

There are thousands of existing Zaps you can use or, like IFTTT, you can also create your own.

For example, here are three popular ways to connect WordPress and Twitter:

zapier 2

And here’s how you could create your own Zap connecting WordPress and LinkedIn:

zapier 3

Standout automation features:

  • Includes hundreds of pre-made, time-saving Zaps
  • Allows you to create your own automated Zaps


Zapier has a limited FREE plan, plus a wide range of premium subscription plans, starting from $24.99/month.Try Zapier

In Conclusion

Social media automation is a necessity if you’re going to have any chance of maintaining a healthy balance of creating and curating content to share with your audience.

But it’s not merely a set and forget strategy.

You need to dedicate some time to staying social on social media. Otherwise you’ll turn into a robot.

Let the tools do the repetitive and tedious tasks such as scheduling social messages. Then, use the extra free time for more meaningful social interactions and content creation.

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Clive McG

I am an Internet Marketer based in Normandy, France and London, England and haven't had a 'real' job since 2006. I love my dogs, graphic design, good food and wine and the Greek Islands - not necessarily in that order. Hit me up any time via my various social media platforms when you have time. Want to Comment on any of my content? Join my FaceBook Group ( see tab below) and join over 1500 cool marketers just like YOU!